Well I Am believes in a balanced life


Well I Am launched in 2011, and to date, with the collaboration of Biogen and Dis-Chem, we have completed five successful challenges – with life-changing results! Our challenge may be 12 weeks – but what we’re really promoting is life-long change. We think wellness is about building a foundation of healthy habits that can last a lifetime, so that’s where the well i am journey starts.

We believe that everyone is different – we put as much effort in as possible to personalize the well i am programme whilst still remaining affordable and accessible. well i am is content- and community-heavy, not only offering you support during the challenge, but between challenges as well.

When you sign up, you can add discounted items to the basic well i am package or just enjoy it as it is. Basic sign up of R499 earns you:

– A wellness kit valued at over R900 courtesy of our incredible sponsors packed with healthy extras (including Biogen Diet Whey, CLA, Digestive Enzymes AND a Biogen water bottle)just because! Delivered to your door
– Detailed formal before and after health screenings at Dis-Chem valued at R300 (weight, height, BMI, waist and hip measurements, Cholesterol, Blood Pressure and Glucose)
– Certified detailed training programmes and eating plans from our in-house experts – we’ll guide you through it! We are thrilled to have one of SA’s top dieticians, Claire Julsing Strydom, and her practice, Nutritional Solutions, on board as leading contributors to well i am 6. We have also introduced resident trainers, who are launching the specific well i am programme, catering for all levels of fitness at home or at the gym.
– Entry into the members page – an exclusive online community of fellow challengers, all sharing their well i am journey.
– Access to industry experts, who will be offering online forums throughout the challenge.
– Additional incentivized ‘mini-challenges’, like our brand new Sugar Conscious Challenge.
– Exclusive well i meets, packed with fitness sessions, talks from the experts, healthy tasters and goodie bags!
– An ongoing supply of educational, inspirational health content, helping you cement your healthy habits long-term.

All of this is valued at well over R2000!


Support can be one of the greatest predictors of success. well i am is working towards building you a community to be a part of for life. Follow us online. well i am Social Media platforms supply daily motivation, inspiration and education – everyone is welcome! Join us at your local well I meet. We are working to take the online offline – meeting you in the flesh for personal wellness events. Come face-to-face with other challengers and well i am experts in your area, enjoying fitness classes, talks from the pros and healthy snacks – absolutely free! We supply a continuous flow of fitness and nutritional videos and content, from recipes and health tips to training techniques and whole workouts.

Since we believe strongly in the power of incentives, there is a life-changing R20 000 cash AND additional prizes from our sponsors for our 4 winners (Males and Female ‘Transformation’ and ‘Physique’), as well as great incentives for our runners up. well i am doesn’t conflict with any existing fitness challenges – online or other. So you can enjoy being on other challenges at the same time – and double your chances of winning! Challengers can also enjoy weekly incentives throughout the 12 weeks. While there’s no denying the value of a life-changing cash prize, well i am and Biogen want to emphasize the real gain – healthy foundations that will last a lifetime.




How it works